1:1 BUSINESS STRATEGY
The Business Blueprint
For the ambitious woman who’s ready to turn her experience / expertise into a profitable business doing aligned, meaningful work she loves
You're done performing someone else’s version of success.
You’ve had this feeling for a while now. You know you're meant for something more. Something more meaningful. Something more aligned with the life you're creating.
You know that something is a business of your own, but:
✓ You’re afraid to start.
You have so many ideas circling around and you have no idea what the right next step is.
✓ Your imposter syndrome is screaming at you — “People won’t pay me for that.”
✓ You get stuck in self doubt, wondering if you can even be the kind of person who starts a business, or if you even should.
✓ You don’t have all the time in the world to devote to a business. You’re still working, raising babies, and/or living a full life.
✓ You don’t have clarity on what exactly you event want this business to look like
✓ You think you just need to get the [degree, certification, experience] first.
HERE’S THE THING:
You want to build a business that helps other people solve a problem you once had.
Your experience already qualifies you.
The how, we’ll figure out together.
I HEAR YOUI know how strange this in-between season can feel.
You know you want something different.
Maybe you're ready to leave a career that no longer fits.
Maybe motherhood has changed what you want from work.
Maybe you've spent years building a life that looked good on paper—but doesn't feel like yours anymore.
You know you want meaningful work.
You want more freedom.
You want to make good money.
You want to work with people you actually care about.
And somewhere in the back of your mind, there's a question you can't quite answer:
What would I actually do instead?
You have ideas.
Maybe even too many.
But you don't know which one to pursue, whether anyone would pay you for it, or how to turn what you already know into a business of your own.
And underneath all of that is the fear that maybe you're asking too much.
What if I'm not qualified enough?
What if nobody wants what I have to offer?
What if I make the wrong choice?
What if I can't actually make this work?
Here's what I want you to know.
You don't need to figure this out by yourself.
You need someone who can look at what you've done, what you know, what you want, and what you're capable of—and help you see the possibilities you can't quite see on your own.
Someone who can help you separate a good idea from a distraction.
Challenge the stories that are making you play small.
Ask the questions you haven't thought to ask.
And help you turn "I think I could..." into "Here's what I'm going to try."
That's what we'll do together.
Not by handing you a business-in-a-box.
Not by telling you what your next chapter should look like.
But by helping you figure out what you're building—and then actually begin.
STOP THE SPIRAL
Welcome to The Business Blueprint
The Business Blueprint is a private partnership for the woman in transition who’s ready to pivot into entrepreneurship but needs a little help figuring out what that looks like.
Together, we'll look at your values, your experience, your capacity and your desires to gain clarity on what you’re building, who you’re building it for, pressure-test your ideas in the real world, and create a practical path forward.
To ensure every client receives thoughtful, personalized support, I work with only a small number of budding entrepreneurs at a time.
WHAT TO EXPECT
Inside THE BUSINESS BLUEPRINT, You’ll Get:
Two Private Coaching Sessions Per Month
We’ll use our time together to meet you where you are—whether you’re clarifying your idea, working through a decision, testing an opportunity, or figuring out what needs to happen next.
Every session is focused on the one thing that will move you forward most right now.
No cookie-cutter roadmap. No busywork. No trying to force your business into someone else’s blueprint.
Weekday Email & Voice Note Support
Business questions rarely arrive on schedule.
Between sessions, you’ll have direct access to me for questions, feedback, brainstorming, decision-making, and those moments when you just need someone to help you see things more clearly.
Think of it as having your business editor in your pocket.
Personalized Editorial Feedback
Real clarity doesn't happen during our calls alone.
When you get to the point of discovering your dream client, your messaging and positioning, your magnetic offer, and how you
Your Business Blueprint
Together, we’ll turn the ideas, experience, and expertise you bring into a clear picture of the business you’re building.
We'll explore:
the experience and expertise you want to build from
the problem you feel called to solve
the people you want to help
the kind of business you actually want to create
the possibilities worth pursuing
what needs to be tested or figured out next
This isn't a business plan you'll write once and file away.
It's a living blueprint for your next chapter.
IMAGINE THIS
By the end of The Business Blueprint, you’ll:
✓ Know what you're building, who it's for, and why it matters—so you can stop circling your ideas and start moving forward.
✓ Have a clear business concept rooted in your experience and expertise—and a better understanding of the problem you're uniquely positioned to solve.
✓ Know whether your idea has legs because we'll get it out of your head and into the real world, gathering feedback and testing your assumptions along the way.
✓ Be clear on what to focus on now—and what can wait, so you aren't wasting your limited time on things that don't actually move the business forward.
✓ Have a clear 30-day plan for what you're going to do next.
✓ Trust yourself more deeply—not because you've figured everything out, but because you know you can figure out what comes next.
✓ You'll go from "I know I want something different" to "I know what I'm building—and I'm ready to begin."
MEET YOUR BUSINESS STRATEGIST
Hi, I’m Jessica!
I’ve had to start over, too.
In January 2020, I lost my dad in a tragic car accident.
Six months later, the global pandemic forced me to shutter the travel business I'd been building for seven years.
In my deepest grief, I had to get a job — my first in nearly a decade. I was heartbroken, but I was lucky.
I got a job helping authors publish and promote their books. I had complete autonomy and was in charge of my own schedule…but still, I hated trading my time for money. And I struggled knowing my valuable skills were growing someone' else’s business instead of my own.
I desperately wanted to start another business. I had an inkling of what that business might be. I thought it would be fun to work with writers further upstream — in the writing and editing stages — but every time that idea surfaced, I shoved it back down and told myself it was silly. Writers don't have money to pay me!
When I got tired of hearing my own excuses (ie fear, scarcity mentality, imposter syndrome), I hired a coach.
And when I finally started my memoir coaching business, I had fairly quick success, proving myself wrong almost instantly.
For a few years, I truly felt like I'd created my dream job. I felt like helping people write and publish books was what I was meant to do!
Then my world shifted again.
I became a mother.
Suddenly, the old me was gone. Soon, it became clear she wasn't coming back. But there was new desire born right alongside my daughter — a desire to help other women build businesses and make money doing what they love.
So I pivoted again.
And that's something I understand intimately:
Sometimes the business that once felt perfect stops fitting. Sometimes the life you want changes. Sometimes you change.
That doesn't mean you failed.
It means you're ready for the next chapter.
If you're standing in that in-between place—leaving a career, entering motherhood, recovering from a major life change, or simply realizing that the business you've built no longer feels like yours—I want you to know something:
You don't have to know exactly what comes next.
You don't need another credential before you begin.
You don't need to have the perfect business idea.
You don't need to become someone else to make this work.
You need space to listen to what you want now, the courage to take yourself seriously, and someone who knows how to help you turn that knowing into something real.
That's the work I want to do with you.
Let's write your next chapter.
THE DETAILS
How It Works
You don't need to know exactly what you're building before we begin.
That's the point.
This is a private, ongoing partnership designed for the woman who's ready to create something of her own—but is still figuring out what that looks like.
We’ll meet twice a month, with ongoing support between sessions, and use our time together to work through whatever is most important right now.
01 — We start where you are
Maybe you have a business idea you've been turning over for months.
Maybe you know the problem you want to solve but aren't sure what the business looks like.
Maybe you know exactly what you want—but you're terrified to actually begin.
There's no prerequisite clarity required.
You bring the questions. We start there.
02 — We figure it out together
Our work might include exploring your ideas, getting clear on who you want to help, working through mindset blocks, testing assumptions, making decisions, or figuring out what needs to happen next.
There's no cookie-cutter curriculum because your path isn't going to look like anyone else's.
I'll help you separate what's actually important from the noise, challenge the stories that are keeping you stuck, and turn uncertainty into forward movement.
03 — We take it into the real world
Clarity doesn't come from thinking harder forever.
As your direction takes shape, we'll identify what needs to be tested, explored, created, or shared so you can start learning from real people—not just your own head.
You'll begin turning your experience and expertise into something real, viable, and yours.
04 — You always know what's next
At the end of each session, you'll know what deserves your attention next.
And when something inevitably comes up between sessions, you don't have to wait weeks to work through it.
We'll keep revising your direction as you learn.
No five-year plan required. No perfect first draft. Just the next right move.
Your Next Chapter Starts Here
The Business Blueprint is a private coaching partnership with a 3-month minimum commitment.
We’ll meet twice a month for private coaching, with weekday email and voice note support between sessions.
Investment: $500/month
A Glimpse Into My Coaching Style
***The Business Edit is a new offer, but the skill behind it isn't. For years, I've helped memoirists find the throughline, clarify their message, make difficult decisions, and turn messy first drafts into compelling stories.***
WHAT IT’S LIKE TO WORK WITH ME
“I have clarity on how to move forward with my manuscript. I came into coaching confused, writing in circles with a lot of words and a jumbled storyline. Through our work, and mostly through [Jessica’s] edits, I was able to see the story come to life. I had it all there, but she was able to guide me to its potential. Her heart-centered approach was amplified in the way she delicately held the hard parts in a nonjudgemental and beautifully objective way while I sifted through the pain points. She has given me the gift of believing in myself as a writer, again. There is something undeniably healing in that.”
—Kathryn Vigness
“Jessica is an amazing coach and knowledgeable editor. She made me feel like my book was important and that I was capable of writing it. She showed up to each meeting ready to move the needle forward and at times it felt like she was more invested in my project than I was! She has the compassion to not overwhelm, the tenacity to go the distance, and the bandwidth to hold your vision with you, and for you when needed.”
—Paige Bradley-Pecoul
“Jessica has an annoying talent for asking the exact question you don’t want to answer… which is usually the one the book needs. Her coaching pulled me out of proposal purgatory and helped me land a book deal.”
—Leslie B. Scott, Author of THE LIAR’S PLAYBOOK (Spring 2026; Simon & Schuster)
“Jessica got me to dig deeper into my past in ways I never imagined and helped me find the belief in myself that I could do this…If you’re thinking about writing a memoir, you want someone like Jessica by your side. I swear my memoir would not exist without her.”
—Jessica Leibe, Author of (A)SEXUAL LIBERATION (Spring 2027, Third Rail Press)
Before I started working with Jessica, my memoir felt like a distant dream. Through weeks of accountability, guidance, development, direction, and a bit of nonjudgemental hand-holding, she has made this dream more and more of a reality. I highly recommend working with her, regardless of what stage your writing may be in. Unlike workshops or critique groups, I have been a part of before, her coaching delves deep to understand the true meaning of the work, bringing hope into sessions when I thought I was most lost. Also, the tone that she delivers all of her critiques and advice is calm, understanding, and incredibly knowledgeable. I trust her with my deepest secrets and worst writing!”
—Helena Guglielmino
YOUR NEXT CHAPTER IS WAITING
Ready to Stop Spinning and Build a Business that Supports Your Life?
Step 1: Book a Call
Start by scheduling a brief, 20-minute Breakthrough Session. This isn't a high-pressure sales call.
It's an opportunity for us to talk through your goals, challenges, and vision for your business so we can decide together whether The Business Blueprint is the right next step.
Step 2: Let’s Talk
We’ll hop on a Zoom call and get to know each other a bit. I’ll also ask questions about your goals and ideas. We’ll know fairly quickly if it looks like a good fit.
Step 3: We’ll Begin
Once you're in, I’ll get you onboarded and scheduled. I’ll also send over an intake form for you to complete before our first session. This will get you thinking about your vision, and allow me to meet you where you’re at.
I Know How Scary It Can Be to Invest in Yourself and Your Future
Especially when you're standing at the edge of something new.
Especially when you're standing at the edge of something new.
You may be wondering:
What if this doesn't work?
What if I'm not ready?
What if I choose the wrong thing?
What if people don't pay me?
Who am I to think I can actually do this?
I know those questions because building something of your own requires more than a good idea.
It requires you to believe in your own experience before anyone else can validate it.
And that's the deeper work we’ll do together.
You won't leave with every answer. You won't suddenly become fearless.
You'll learn to trust yourself in the absence of certainty.
You'll start to see your experience as an asset—not something you need another credential to legitimize.
You'll stop waiting to feel completely ready before you take the next step.
And little by little, you'll become the woman who can say:
I don't know exactly how this will work yet. But I believe in what I'm building—and I trust myself to figure it out.
Because the real transformation isn't simply building a business.
It's becoming someone who believes she is capable of building one.
REAL TALK
The Business Edit is Not for Everyone
Inside The Business Edit, you can expect a supportive, structured, and deeply personalized coaching experience designed to help you move forward with clarity and confidence.
This work requires honesty, consistency, and a willingness to put things into action and test your vision—but you won’t have to do it alone.
You’re the right fit for The Business Edit if:
✓ You're building a business around work you deeply believe in
✓ You're good at what you do but struggling to gain consistent traction
✓ You have a business idea or existing business with real potential
✓ You want personalized support instead of another generic course
✓ You value alignment as much as growth
✓ You're willing to experiment, learn, and take action
✓ You want a business that supports your life—not one that consumes it
✓ You know you're capable of more and you're ready to stop spinning your wheels
This program is not a good fit if:
✗ You're looking for a done-for-you solution
✗ You want a plug-and-play formula guaranteed to work for everyone
✗ You're unwilling to test, refine, and adapt
✗ You're only interested in rapid growth at any cost
✗ You're looking for someone to tell you exactly what to do without considering your values, strengths, and lifestyle
✗ You’re completely starting from scratch with no direction on what kind of business you want to build
Frequently Asked Questions
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No.
The Business is designed for founder who already have a rough draft—whether that's a business idea, an existing offer, a side business, or a vision they've been carrying around for years.
You don't need a polished website, a large audience, or a full roster of clients.
You just need something to revise.
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That's okay.
Many of the women I work with know they're good at what they do but struggle to define exactly who they serve and how to talk about it.
Clarifying your niche, positioning, and messaging is one of the core things we'll work on together.
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Same. I don't want to teach you to become a better marketer.
I want to help you build a business that's clear enough that marketing becomes much easier.
When you know exactly who you're speaking to, what problem you solve, what makes your approach different, and what you're inviting people into, you don't have to constantly invent things to say. You’ll have conversation starters at the ready.
We'll build the story first. Then we'll figure out how to tell it.
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That's okay.
Some clients join with an established business and inconsistent income.
Others are still working to sign their first few clients.
The common thread is that they have a skill, offer, or business idea they genuinely believe in and are ready to take seriously.
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We're not building a business around an imaginary version of you with endless time and energy.
We're building a business around your real life.
The goal isn't to do more.
The goal is to focus on the things that matter most.
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Sometimes.
But more often, I'll help you think strategically about your business, identify what's already working, and make decisions that align with your goals, strengths, and season of life.
The Business Edit isn't about following someone else's blueprint.
It's about creating your own.
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I work best with service-based businesses and heart-led entrepreneurs who are building meaningful work around a skill, expertise, or passion they genuinely care about.
Coaches, creatives, consultants, birth workers, writers, wellness practitioners, and service providers tend to be a particularly strong fit.
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A course gives everyone the same information.
The Business Edit gives you personalized coaching, strategy, feedback, and support tailored to your specific business.
No generic curriculum.
No one-size-fits-all blueprint.Just thoughtful guidance focused on helping you gain traction in the business you're actually building.
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Most women who join feel that way.
Not because they're incapable.
Because they care.
The women who benefit most from The Business Edit aren't the ones who have everything figured out.
They're the ones who are ready to stop waiting until they do.